The four Marciano brothers (Paul, Georges, Maurice, and Armand) were born in Morocco from a very religious, Jewish family, and raised in Marseille, France. In the early 1980s, they decided to set out for Los Angeles to start making jeans. When launching their business, the Marcianos saw the opportunity to associate the European style to the iconic denim, typical American textile matter.
The Marcianos picked up the name Guess from a Mac Donalds ad bearing the words, "Guess what's in the new Big Mac?" Since the word guess was written the biggest, that's what they saw and kept.
Then tey presented their tight-fitting, stone-washed jeans. One of their first models, the Marilyn jeans, so sexy with three zippers, was a hit. A number of fashion super-models also contributed to their reputation: Estelle Lefébure, Claudia Schiffer, Naomi Campbell, Karen Mulder, Anna Nicole Smith, or even Laetitia Casta.
Guess is also a brand that enjoys branching out. Ready-to-wear for women, then for men, perfume, and finally accessories — the company soon started competing with Calvin Klein and Dolce & Gabbana.
In 1996, the Guess group got listed on the New-York stock market. Today, Guess is one of the most recognized clothing companies in the world, with over 1200 GUESS and GUESS Accessories stores, and products distributed to over 80 countries. It is still run by two of the Marciano brothers, Maurice and Paul.